https://puschkasch.com/Recent content on Timo PuschkaschHugodehttps://puschkasch.com/talks-articles/Mon, 01 Jan 0001 00:00:00 +0000https://puschkasch.com/talks-articles/<h3 id="journal-article--managing-cloud-computing-across-the-product-lifecycle-development-of-a-conceptual-model">Journal Article – Managing Cloud Computing Across the Product Lifecycle: Development of a Conceptual Model</h3> <p>Cloud computing has become an important part of IT infrastructure for both small companies and large enterprises over the last years. More organizations than ever consider it an enabler for their efforts in making IT more agile, reducing operating costs and gaining access to new technologies that will give them an edge over their competitors. In this paper we develop a conceptual model to explain the benefits of using cloud computing for delivering a digital product across several stages of its product lifecycle, emphasizing the importance of the four delivery models: public, private, community and hybrid cloud. While this distinction is theoretically novel and helps IS scholars to gain a more nuanced understanding of cloud computing in the enterprise, it provides practitioners with a decision frame to select the most effective mode of cloud computing given the specific lifecycle stage of their digital product. Ultimately, we discuss limitations of this approach and provide directions for future research.</p>